NOOSA YOGHURT

I helped evolve Noosa Yoghurt from a regional favorite into a digitally driven national player by building a social-first content engine designed for both creativity and performance. We created a steady stream of bold, ingredient-led content that made Noosa feel less like a healthy yogurt and more like an indulgent treat worth craving.

Every post, from seasonal launches to playful recipe ideas and striking visual metaphors, was designed to feel native to social while giving us new creative variables to test. By pairing high-volume content with hyper-targeted media across Facebook, Instagram, and Pinterest, we were continually optimizing messaging, visuals, and audience targeting. And by scaling what worked, we drove stronger sales and nationwide awareness. The result was a distinctive digital presence that helped establish Noosa as one of the most recognizable and crave-worthy brands in the yogurt aisle.

Organic & Paid Social Campaign | CTV