AVEPOINT

B2B marketing doesn't have to blend in. AvePoint, a leader in SaaS and data management technology, came to us looking for a brand refresh that felt bold, relevant, and impossible to ignore. They tasked us with refreshing their tone to highlight their strength, relevance and impact on the business world, while humanizing and distancing themselves from typical IT-focused branding.

Inspired by high-fashion advertising, we transformed the complex world of data management into a campaign that felt sleek, modern, and unexpectedly funny. The work generated millions of impressions through a hero film and 34 social assets tailored to six B2B audience segments across five platforms.

Organic & Paid Social Campaign