PREMIER PROTEIN COFFEEHOUSE

As Co-Creative Director, I helped develop a hybrid production model that paired a focused practical shoot with AI to launch Premier Protein's new Coffeehouse line. Built for busy mornings, the campaign positioned Coffeehouse as café-inspired flavor with functional fuel, all while maximizing a modest production budget.

Using AI as a creative multiplier, we transformed a single shoot into an entire campaign ecosystem, including streaming video, product photography, Amazon and Walmart storefronts, social content, website assets, and retail shopper marketing. The hybrid approach dramatically expanded the creative output while maintaining a premium look and feel.

Originally planned as a limited-time offering, Coffeehouse sold so well it became a permanent addition to Premier Protein's core lineup, proving how AI can amplify a creative idea across every touchpoint while driving real business results.

Organic & Paid Social Campaign, OLV, Retail & Web