ULTA BEAUTY

I led the creative team that helped transform Ulta Beauty from a consulting client into a full Agency of Record partnership by creating a social-first content engine across TikTok, Instagram, and YouTube. Instead of adapting traditional campaigns for social, we built content around native platform trends, creator behaviors, and the editing styles audiences already love. By turning products into culture-first content designed to entertain before it sold, we generated multiple viral moments, expanded organic reach, and proved the business value of social-first creativity.

Organic & Paid Social Campaign